Circular Distributors Marketing Services Essay Example | Topics and Well Written Essays - 2000 words

Circular Distributors Marketing Services - Essay Example Now a days with the easy availability of information, companies generally wishes to target individual customers rather than going for a mass population. Therefore it has provided a huge opportunity for the firms indulged in supplying of services. Apart from providing information about the consumers to their clients these organisations on behalf of the client also communicates the messages to the target consumer group. The report is principally focused on the market analysis of Circular Distributor’s Ltd. In this process the report will try to make an analysis of their service offerings and portray it in a meaningful way. The report will also try to put out a new service development strategy for the company. Apart from this the dissertation will also highlight some of the ways to implement the newly developed strategy. Circular Distributor’s Ltd: A Brief Overview Circular Distributor’s Ltd. is an organisation which is considered as the pinnacle of information prov iding service industry. The company is in business for more than 50 years. The company mainly work as the supplier of services to the target consumers of their clients. ... Therefore it is highly recommended that that service organisations should constantly keep an eye on the turbulent marketing environment and take necessary steps in order to respond quickly to the demanding situations. The company is mainly in the business of providing direct marketing services for its clients. These include selling of informational services, door to door delivery and later came up with different publications. The company is also in a strong association with its client Lever brothers, for them the company has delivered around 10 million free samples to different households throughout the United Kingdom. The important and noticeable publications of the company include Emma’s diary, one step-ahead publication, Emma’s diary pre-school guide and married life. Each of the variants was meant for different segment of customers. For example Emma’s diary was only intended for pregnant women (Emmasdiary, n.d.). Since the company is associated into diversifi ed business lines there will be availability competitors from different segments, but the major competitors of the company are Claritas, ICD and Experian. Market Analysis: Circular Distributor’s Ltd. Circular Distributor’s Ltd. started its marketing operations in the form of scatter gun approach but later changed to distribution mode. The company generally delivered promotional leaflets as well as Fast Moving Consumer Goods (FMCG) like soaps, shampoos and tea bags among others to the households of different consumers. But such system is considered quite one-dimensional in current scenarios and therefore some new techniques were necessity for the company to survive in the long run. And with the course of time industries like FMCG had more exciting